Muslim Friendly Tourism:
Regulating Accommodation Establishments
In the OIC Member Countries
8
Steps for Setting up a Standard
Source: DinarStandard
Policy Recommendations for the OIC Countries with Existing MFT Regulations: In looking
to improve their MFT standard, the OIC countries should revisit their MFT strategy. They
should review their MFT tourism growth targets, reassess their domestic destinations for the
MFT market, re-identify and prioritize source MFT markets, plan for improved MFT products
and services, and revisit their MFT marketing strategy. If an update is required, a similar
process as that adopted when developing the standard can be followed. It is vital that MFT
regulation is properly implemented and is closely monitored on an on-going basis. Countries
should conduct promotion campaigns to encourage adoption of the standard by the
accommodation sector. Other strategies include issuing press releases, holding conferences;
scheduling industry seminars to educate the sector, launching awards for MFT certified hotels
that provide exceptional service and MFT facilities and promoting their efforts.
Recommendations for the OIC Countries with Existing MFT Regulations
Source: DinarStandard
Promote standard
Issue Standard
Train auditors/inspectors
Develop draft standard, share with wider group of stakeholders for commentary
Conduct in-depth interviews and surveys with the accommodation sector,
consumers, certifiers and other stakeholders
Review existing standards
Establish a committee with all stakeholders represented
Appoint authority responsible for national/regional standard
Improving
Existing
Standard
Improving
Implementation
Increasing
Adoption of
Standard