Destination Development and
Institutionalization Strategies
In the OIC Member Countries
17
through the use of technology to create “interactive narratives” for attraction sites where tourists can be
“active participants”, and encouraging interaction between local communities and tourists to build
emotional connections and enrich the tourist experience.32
32 Lekić, R., Trezner, Ž., & Mance, N. (2014). DMC as a creator of memorable experiences in tourist destination. Retrieved from