Muslim Friendly Tourism:
Developing and Marketing MFT Products and Services
In the OIC Member Countries
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Other apps include Halal Square and Halal Inside launched by JAKIM. Halal Square helps users
locate and rate Halal certified premises within Malaysia while Halal Inside is a community
forum that helps users obtain updated status on Halal food products within Malaysia.
Print
ITC produce several print publications and brochures in Arabic, Mandarin and other target
market languages that are then disseminated at travel events to directly or indirectly promote
Malaysia.
Examples of these print materials are:
- Guide to Islamic Festivals in Malaysia
- Facts and figures on the Malaysia’s Islamic Tourism industry
- Muslim-friendly Malaysia leaflet highlighting Malaysia’s strengths as a Muslim-
friendly destination
IAMM, being a non-profit organization, rely on their media friends to promote and advertise
their upcoming events or attractions. They also print leaflets for their upcoming events that
are trilingual in English, Bahasa Malay and Arabic. For example, for the upcoming Dala’il Al-
Khayrat exhibition, leaflets were printed.
Even though PNB Perdana on the Park utilize social media, Mr. Jamaludin maintains they
would not discount using print publications therefore advertising via travel publications and
magazines specifically in the Middle East.
KPJ Healthcare promote to their target market of Africa via advertising in the Selamta Inflight
magazine.
In conjunction with Malaysia’s Year of Festivals 2015, a promotional video was produced
under ITC highlighting Malaysia’s Muslim-friendly aspects. Focus was on Malaysia as a
multicultural society, its unique Islamic architectural designs, the variety of Halal food
offered, Muslim-friendly hotels, Muslim-friendly facilities in public locations (e.g. Muslim
prayer rooms, Islamic banks, and retail stores), Malaysia’s natural beauty and the
Islamic/Halal themed events held in Malaysia.
Government
By participating in international travel fairs and exhibitions such as the Arab Travel Mart, ITC
provide a platform for MFT industry players such as PNB Perdana on the Park to market their
products on a global platform.
Through its overseas offices in the Middle East and in Central Asia, Tourism Malaysia is able
to understand the needs of the market, its sensitivities, including religious preferences, and
demographic profile in order to promote Malaysia there.
B2B Collaboration
IAMM began collaborating with a bus service in Kuala Lumpur termed as Hop On Hop Off
where passengers on the bus service receive a special tour and workshop when they come to
the museum.