Sustainable Destination Management
Strategies in the OIC Member Countries
35
The following graphs provide details of respondents’ priority and performance rating of the various
sustainability strategies. With respect to priority as cited earlier, respondents believe that tourist
satisfaction should be the highest priority area, followed closely by planning tourist developments,
the protection of natural and cultural heritage, and managing demand and seasonality. Increasing
awareness of sustainability issues and ensuring local community well-being were rated as high to
medium priority areas by more than half of the sample. Ensuring non-renewable resources
sustainability and reducing pollution were at the end of the list but still with half of the respondents
rating it as a high tomediumpriority area.
Figure 6: Survey Findings - Priority Areas for Sustainability Policies
Source: DinarStandard
With respect to performance, as the following graph illustrates, 15-35%of respondents feel that their
destinations’ performance is inadequate, with reduction of pollution being themost problematic area
and ensuring tourist satisfaction being the least problematic one. The findings indicate that a large
percentage of survey respondents (74-86%) feel that most of the destination sustainability policies
are inadequate.
Figure 7: Survey Findings - Performance of Sustainability Policies
Source: DinarStandard