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Risk & Crisis Management in Tourism Sector:

Recovery from Crisis

in the OIC Member Countries

84

Though most international arrivals to Turkey come for sun/beach holidays, in recent

years the country has become also known for cultural tourism, health tourism and spas,

golf and other sports tourism, marine activities, and development of the MICE sector.

Competitiveness in terms of variety of attractions, quality of products and services and

value-for-money.

Proximity to the main source markets of Europe, Middle East and North Africa and

accessibility via good connections with most source markets, partly as a result of

government investment in the national airline Turkish Airlines; this again is part of the

prioritisation of the tourism industry.

Similarly, the government and private sector have invested in creating better port

facilities for cruise ships. Cruise Line International Association – CLIA (2017) research

reports that the cruise industry is on the rise with the use of new types of cruise ships.

The project of building 13 city ports in cooperation with Greek cruise ports will facilitate

growth in this sector and build on an already significant market: in 2011 Turkey

received 2.2 million cruise passengers.

In recent years, because of political and social developments in the MENA region

including the developments from 2010, many Western countries have applied extra

restrictions on visas to citizens of countries in the region. This means that Turkey is well

placed to attract tourists from Middle Eastern and North African states because of its

Islamic culture, excellent halal food and affordable prices. It has encouraged the Islamic

market by abolishing visas for people from some countries, while easing the process by

allowing online applications for others.

Turkey is a good business centre in terms of textiles and clothing for Muslim culture,

with competitive prices. Visitors from MENA countries mostly stay in big cities

especially Istanbul, where shopping is plentiful. They stay in hotels for short periods but

for longer stays they normally get private flats and private accommodations, in

proximity to shopping areas.

4.2.5.

Weaknesses and Threats to Turkish Tourism

The principal threat to tourism in Turkey is the image of insecurity, which caused a

significant decline in the number of international arrivals in 2016 and which may extend

to 2017.

A longer-term risk is the emphasis until recently on mass tourism, which has resulted in

intensively used beach resorts. The rapid and intensive construction of hotels has had

environmental impacts on the beaches, other coastal areas, agricultural land and forests;

the presence of large numbers of visitors also has social impacts on local communities

(Kuvan and Akan, 2012). This may undermine the success of tourism in Turkey unless

environmental management regulations are adhered to and product diversification is

successfully achieved.

A further weakness is that while tourism in coastal areas benefits the country's

economy, it does not reduce inequality between regions (Tosun et al, 2003).