Risk & Crisis Management in Tourism Sector:
Recovery from Crisis
in the OIC Member Countries
55
2.5. Conclusion
Finally, the UNWTO’s crisis guidelines for tourism are adapted, as shown in Tables 2.4-2.6 below.
These summarise the points in Sections 1 and 2 by giving clear guidance on the step-by-step
approach to be taken to prepare for and recover from a crisis.
Table 2.4: Before Crisis: Preparing for the Worst
Strategy Actıons
Putting a crisis
communications
strategy in place
Prepare a crisis management plan
Designate spokespersons
Establish a press and communications department
Communicate regularly with the media to establish good relations
Pay attention to local media
Promotion
planning
Develop a database of partners in the travel trade
Be honest and ethical in promotion
Set aside budget reserves for emergencies
Stay out of a travel advisory war with source country governments
Improve communication of safety and security issues with tourists and with source
country governments
Reviewing
security systems
Maintain close relations with other government departments responsible for
safety and security, especially linking with the national DRR unit
Get involved in defining security procedures
Train local personnel in security issues
Establish tourist police and emergency call centres
Research
readiness
Establish strong contacts with key partners in the private sector
Monitor hospital admissions involving tourists
Monitor crime against tourists
Maintain strong awareness of trends in key and emerging source markets
Based on UNWTO (2003)