Risk & Crisis Management in Tourism Sector:
Recovery from Crisis
in the OIC Member Countries
45
Table 2.1: Reasons for effectiveness of measures taken by own Organization
Measures Increasing
destination
marketing
activities
Organising
fam trips
for tour
operators
and media
Introduction
of special
offers
Targeting
different
markets
Social
media
campaign
Introducing
new holiday
products
Reason for
Effectiveness
% % % % % %
Improved
confidence in the
destination/
Positive
information
21% 25%
Increased
awareness of the
whole region/ of
specific areas
11% 13%
Provided
factual/actual
information
50%
To adapt to
competition
14%
Targeted
markets/market
segments most
likely to visit/
Least affected by
Crisis
45%
Captured new
markets/segments
36% 10% 19%
Can reach large
audiences,
fast/Cost effective
25%
Increased
awareness of our
business
13%
Enables direct
inputs from
visitors
13%
Provided varied
product offer to
customers (new
and repeat)
31%
Source: Project team questionnaire survey in eight case study countries