Risk & Crisis Management in Tourism Sector:
Recovery from Crisis
in the OIC Member Countries
44
agents, conference, organisers), the local tourism industry, and individual travellers. The most
common policy responses to crisis are increased marketing, clear improvements to security,
strengthened public/private partnerships, and a combination of fiscal and monetary measures.
In the survey undertaken for this study, it was reported that the most effective measures for
restoring confidence in the destination and a return to profitable business levels were an increase
in marketing activities (including the traditional ‘see for yourself’ method of familiarization trips),
introducing special offers, and targeting newmarkets. Table 2.1 shows the preferredmethods used
by businesses and the reasons for their effectiveness.