Risk & Crisis Management in Tourism Sector:
Recovery from Crisis
in the OIC Member Countries
38
Where crises affect tourism, these will generally link tourism-related public and private sector
stakeholders with other civil defence and community response groups, enabling tourism to be
integrated with the existing system of DRR (Becken and Hughey, 2013). However, as noted in
Section 1, all too often the national-level crisis or disaster management unit and the NTO/TB work
independently of each other, especially where tourism is not a government priority, even though
the biggest casualty of the crisis has in many cases been the tourism sector (Upadhya, 2014).
Morakabati et al (2017) also note that there is often a disconnect between the public sector agencies
responsible for emergency management and tourism interests, due to the lack of formal
communication and recognition of responsibilities, even to the extent of working on opposing
agendas during an incident. The underlying reason for this is often that governments will focus on
the magnitude of an emergency in order to maximise international support in recovery and
reconstruction, while the tourism sector will want to focus on maintaining business continuity by
ensuring that operations proceed as normal in unaffected areas of the country and on the
restoration of services in the affected area.
The limited integration of tourism within overall DRR strategies was noted by Laws and Prideaux
in 2005 and commented on further by Becken and Hughey (2013), who contend that tourism
should be integrated within DRR strategies due to:
1.
Tourists’ particular vulnerability because of their mobility, unfamiliarity with local
environments and language barriers;
2.
Tourism’s extensive use of infrastructure such as airports, roads, water and sewage
systems;
3.
The erosion of the destination’s image and consequent economic losses resulting from
disruption;
4.
The potential of tourismbusinesses for providing expertise and equipment to help address
an emergency situation.
Because of these factors, the UNWTO also encourages the increased integration of tourism within
overall DRR planning. It recommends that countries “develop a national policy on tourism safety
commensurate with the prevention of visitor risks” and that they form national tourism councils
with executive committees responsible for riskmanagement in key areas, according to the needs of
each destination. In the May 2017 progress report to the Executive Council on the UNWTO’s 2016-
17 Priorities and Management Vision, the Secretary-General, Taleb Rifai, stressed that: “building
resilience within the sector requires a realignment and full integration of tourism systems within
the national and local disaster risk and emergency management structure. It further requires this
responsibility to be shared amongst all relevant stakeholders at the local, national and international
levels.”
2.2.
Key Organisations and Roles in Tourism Crisis Management
Most governments establish specialist departments or agencies to develop, administer and
promote their tourism sectors at national, regional and local level. At national level there is
normally a National Tourism Administration (NTA), usually a Ministry (or department within a