Risk & Crisis Management in Tourism Sector:
Recovery from Crisis
in the OIC Member Countries
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 Full and effective image rebuilding will include convincing source markets that Islamic
countries can respond to demand by matching products to market segments. This may
mean that domestic tourists, visitors from other Muslim countries, and less crisis
sensitive or more adventurous segments from longer-established markets are prime
targets to stimulate recovery and fill the gap left by more crisis-sensitive markets and
segments.
 Longer-term infrastructural improvements should be implemented in order to provide
firm foundations for renewal of the tourism product, for instance new highways or link
roads to connect tourist destinations to entry points, new regional airports, and
upgrading of sea-ports in order to accommodate cruise-ships.
This phase and the next are equivalent to the early andmid-term stages of the ‘Conservation’ phase
of the resilience cycle, during which new institutions become established and new human capital
formed, often through training and capacity-building.
6.3.7. Resolution Phase
This phase will run concurrentlywith the mid- and long-term recovery phases. Essentially it allows
for assessment of measures taken to rebuild the tourism industry and modification of measures
taken as appropriate. It is akin to the final stage in the normal six-stage planning cycle, which
consists of:
 Assessing a situation (the situation review)
 Outlining different options and selecting the most practicable ones
 Detailed planning
 Implementation
 Review (through monitoring and evaluation)
 Adjusting the next phase of the plan based on the review.
All government departments will be aware of this planning cycle, and strategists within the lead
tourism body will be able to apply it to their own situation.
The riskmanagement phase can be strengthened by utilising the feedback from, and evaluating, the
measures taken during previous crises, in particular in respect of product and market
diversification.