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Community Based Tourism
Finding the Euilibrium in the COMCEC Context
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2.4. Development and Investment.............................................................................................................................37 2.4.2. Human and Social Capital Development ................................................................................................38 2.4.3. Marketing Mix Development (Product, Price, Place, Promotion)................................................40 2.4.4. CBT Product Launch .......................................................................................................................................43 2.5. Monitoring and Control .........................................................................................................................................43 3. COMMUNITY-BASED TOURISM: WORLD CASES.................................................................................................45 3.1. Beneficiaries in CBT Cases...............................................................................................................................46 3.2. Resources, Attractions and Activities in CBT Cases ..............................................................................46 3.3. Challenges Faced in CBT Cases ......................................................................................................................47 3.4. Benefits Reported in CBT Cases ....................................................................................................................47 3.5. Costs Reported in CBT Cases ..........................................................................................................................48 CASE 1 – Thailand: Koh Yao Noi Community Based Eco-tourism ................................................................48 CASE 2 – Thailand: Ban Talae Nok Homestay Program....................................................................................50 CASE 3 – Botswana: Khama Rhino Sanctuary Trust...........................................................................................51 CASE 4 – Costa Rica: Chira Island...............................................................................................................................53 CASE 5 – Nepal: Annapurna Region ..........................................................................................................................54 CASE 6 – Australia: Manyallaluk.................................................................................................................................55 CASE 7 – Korea: Songup Folk Village........................................................................................................................56 CASE 8 – New Zealand: Tamaki Maori Village ......................................................................................................57 CASE 9 – Cape Verde: Island of Fogo ........................................................................................................................58 CASE 10 – Botswana: /Xai /Xai Bushmen ..............................................................................................................59 CASE 11 – Kenya: 6 CBT sites ......................................................................................................................................61 4. COMMUNITY-BASED TOURISM IN THE COMCEC REGION .............................................................................64 CASE 1 – Kyrgyzstan and Central Asia: “Hospitality Kyrgyzstan” ................................................................64 CASE 2 – Malaysia: Bario Homestay Program ......................................................................................................67 CASE 3 – Malaysia: Kampung Pelegong Homestay (KPH) Program ............................................................68 CASE 4 – Indonesia: Candi Rejo Borobudur, Central Java and old Banten................................................70 CASE 5 – Bali, Indonesia: Village Ecotourism Network ...................................................................................71 CASE 6 – Turkey: Tourism Development in Eastern Anatolia Project (TEDAP) ....................................72 CASE 7 – Turkey: Alliances for Culture Tourism (ACT) in Eastern Anatolia – A UNJP ........................75 CASE 8 – Uganda: Buhoma Village Walk Tourism Enterprise........................................................................76 CASE 9 – Gambia: Tumani Tenda Ecotourism Camp .........................................................................................77 CASE 10 – Oman: Wahibah Sands ..............................................................................................................................79