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Increasing Agricultural Productivity:

Encouraging Foreign Direct Investments in the COMCEC Region

87

In addition to the policy measures mentioned above, five distinct fields of policy intervention

and cooperation are proposed at the COMCEC level based on the findings and conclusions of the

Study:

1.

Improve the investment climate of the COMCEC Member Countries by identifying and

promoting specific agricultural investment opportunities

in each COMCEC Member

Country

,

2.

Based on the agricultural FDI assessment, prepare an investment promotion strategy

and

targeting plan

, including a lead generation plan,

3.

As a final step, prepare appealing Value Propositions in coordination with the national

IPA’s, to illustrate the potential and profitability of investing in the agricultural sector,

4.

Start working on a Media and Communications Strategy to release the value

propositions to the right audience,

5.

Identify and list relevant

public stakeholders

as well as

private investors

in the

COMCEC Region and use the COMCEC platform to stimulate debate and information

sharing.