Increasing Agricultural Productivity:
Encouraging Foreign Direct Investments in the COMCEC Region
87
In addition to the policy measures mentioned above, five distinct fields of policy intervention
and cooperation are proposed at the COMCEC level based on the findings and conclusions of the
Study:
1.
Improve the investment climate of the COMCEC Member Countries by identifying and
promoting specific agricultural investment opportunities
in each COMCEC Member
Country
,
2.
Based on the agricultural FDI assessment, prepare an investment promotion strategy
and
targeting plan
, including a lead generation plan,
3.
As a final step, prepare appealing Value Propositions in coordination with the national
IPA’s, to illustrate the potential and profitability of investing in the agricultural sector,
4.
Start working on a Media and Communications Strategy to release the value
propositions to the right audience,
5.
Identify and list relevant
public stakeholders
as well as
private investors
in the
COMCEC Region and use the COMCEC platform to stimulate debate and information
sharing.