COMCEC Tourism Outlook-2018
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Repositioning If required, take marketing action to adjust
the positioning.
Management.
Monitoring Monitor on a continuous basis changes in
market segments as well as positioning and
adapt if necessary.
Management.
Data analyst.
Source: Dolnicar et al., 2018
The details of suggested destinationmarketing strategies, tactics and actions are to be presented
during the 12th Meeting of the COMCEC Tourism Working Group in September, 2018. In the
analytical report, it is expected that these recommendations will be elaborated for the member
countries and offer solutions and implementation for improving both volume and quality of
tourism activity.
Importance of Tourism Cooperation in the Member Countries
6.1 Tourism Potentials & Obstacles Faced in the Tourism Development and
Cooperation in the Member Countries
OIC Member Countries have potential for the development of a sustainable international
tourism sector with rich and diverse natural, geographical, historical and cultural heritage
assets. OIC Member Countries’ performances in tourism sector indicate that the share of the
Member Countries in the global tourism sector is behind full potential and there is still a great
deal of scope for realizing their full capacity.
It is acknowledged that both established and new destinations need to plan and create the
adequate conditions and policies with regard to:
• Business environment
• Infrastructure
• Travel Facilitation
 Marketing
• Human resources
So theMember Countries can increase the social and economic benefits and minimizing negative
impacts via utilizing the tourism potential.
Figure 0.1 Tourism Opportunities in the Member Countries
Natural Resources
Cultural Resources
Human Resources
Authenticity and novelty
Price competitiveness
Dynamism