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COMCEC Tourism Outlook-2019

36

The importance of enhancing the capacity of tourism workforce in the member

countries.

The policy recommendations of the 4th Meeting of the TourismWorking Group were submitted

to the 30th Ministerial Session of the COMCEC held on 25-28 November 2014 in İstanbul. The

30th Session of the COMCEC commended the efforts of the Working Groups towards

approximating policies among the Member States in their field of competence and took note of

the policy recommendations of the TourismWorking Group.

The 5

th

Meeting of COMCEC Tourism Working Group was held with the theme of “Travel

Facilitation for Enhancing Mobility in the OIC Member Countries” on February 5

th

, 2015. In line

with the recommendations of the analytical study and the responses of the Member Countries

to the policy questions, which were circulated before the Meeting, the Working Group put

forward two policy recommendations in the meeting:

Encouraging visa facilitation among the Member Countries;

Developing air linkages and increasing the airline capacity were highlighted by tourism

working group.

The 6th Meeting of the Tourism Working Group was held on September 3rd, 2015 with theme

of “Effective TourismMarketing Strategies: ICT-Based Solutions for the OIC Member Countries.”

The Representatives of the Member States have shared their experiences, achievements and

challenges on ICT-based tourism marketing in their respective countries. The Meeting has

considered the Studies "Effective TourismMarketing Strategies: ICT-Based Solutions for the OIC

Member Countries" commissioned by the COMCEC Coordination Office and the "COMCEC

TourismOutlook 2015" prepared by the COMCEC Coordination Office. The Meeting has come up

with a set of policy recommendations:

Building and Strengthening a Skilled Workforce on ICT-Based TourismMarketing in the

Member Countries

Enhancing cooperation between the government and private sector on ICT usage and

diffusion in tourism marketing

Developing comprehensive and effective digital marketing strategies in the Member

Countries

7th Meeting of the Tourism Working Group was held on 4 February 2016 with the theme of

“Muslim Friendly Tourism: Understanding the Demand and Supply Sides in the OIC Member

Countries”. The Tourism Working Group provided the opportunity to thoroughly discuss the

main concepts and the general overview of Muslim-friendly tourism from a policy perspective.

In line with the recommendations of the analytical study, as well as the responses of the Member

Countries to the policy questions that were circulated before the Meeting, the Working Group

put forward the following policy recommendations:

Developing basic guidelines for improving the basic MFT-related services.

Increasing awareness about the MFT market among the travel industry stakeholders

through standardizing terminology used in MFT, introducing market awareness and

customer service training programs and utilizing social media for promotion and

marketing.