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Sustainable Destination Management

Strategies in the OIC Member Countries


Figure 39: Silk Road Stakeholders


As the following figure shows, UNWTO is leading efforts to provide a platform for coordination

and alliance building, as well as fundraising for the corridor along with other UN agencies, such

as UNESCO and UNDP, and providing support for the various Silk Road initiatives. The Silk Road

Task Force, which includes representatives from National Tourism Organizations and tourism

businesses based in the Silk Road countries, formulates strategies and prescribes actions, while

bodies within the Silk Road collaborate on Silk Road activities as well as implement local action

plans and strategies.


Figure 40: Silk Road Governance Structure

Source: UNWTO

The role of NTOs

: Conducting holistic planning with well-integrated stakeholder participation

for long-term sustainability is a key priority for the Silk Road Heritage Corridors strategy. It

aims to optimize the opportunities that tourism presents while safeguarding the outstanding

heritage along the Silk Road.


During the economic transition of the post-Soviet Central Asian


"Silk Road Action Plan 2016/2017".


UNWTO. 2014. Silk Road Action Plan 2014/2015.


"Developing a Sustainable Tourism Strategy for the Silk Roads Heritage Corridors."