Sustainable Destination Management
Strategies in the OIC Member Countries
118
Figure 39: Silk Road Stakeholders398
As the following figure shows, UNWTO is leading efforts to provide a platform for coordination
and alliance building, as well as fundraising for the corridor along with other UN agencies, such
as UNESCO and UNDP, and providing support for the various Silk Road initiatives. The Silk Road
Task Force, which includes representatives from National Tourism Organizations and tourism
businesses based in the Silk Road countries, formulates strategies and prescribes actions, while
bodies within the Silk Road collaborate on Silk Road activities as well as implement local action
plans and strategies. 399
Figure 40: Silk Road Governance Structure
Source: UNWTO
The role of NTOs: Conducting holistic planning with well-integrated stakeholder participation
for long-term sustainability is a key priority for the Silk Road Heritage Corridors strategy. It
aims to optimize the opportunities that tourism presents while safeguarding the outstanding
heritage along the Silk Road.400 During the economic transition of the post-Soviet Central Asian
398 "Silk Road Action Plan 2016/2017".
399 UNWTO. 2014. Silk Road Action Plan 2014/2015.
400 "Developing a Sustainable Tourism Strategy for the Silk Roads Heritage Corridors."