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Destination Development and

Institutionalization Strategies

In the OIC Member Countries

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2.

DMO Governance and Organizational Structure

Most DMOs in Spain are governmental entities as in the case of the Patronato Provincial de Turismo de

Granada, however, some are public-private partnerships resulting from forming consortiums with private

stakeholders as in the case of Barcelona’s Turisme Consortium. On the national level, Tourespana is

responsible for tourism, while on the provincial level each provincial government has its own destination

management organization, such as the Patronato Provincial de Turismo de Granada. Local DMOs such as the

Barcelona Activa and Turisme de Barcelona Consortium are members of the provincial DMO, in their case the

Catalan Tourist Board.

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Figure 22: Spain TourismManagement Structure

Source: Generalitat de Catalunya (Catalan Tourist Board)

In Granada, the Patronato Provincial de Turismo de Granada is a governmental provincial destination

management organization, which consists of four departments: the administration, marketing, tourism

planning and development, and information departments.

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In Barcelona, the Turisme Consortium general board consists of a president, the Mayor of Barcelona, three

vice presidents, the President of the Chamber of Commerce, an appointee by the mayor and an appointee by

the Barcelona Promotion Foundation, and 26 chairpersons (11 from City Council, 12 from Chamber of

Commerce and three from the Barcelona Promotion Foundation). The Consortium’s Managing Director, the

City Council’s Coordinator for Economy and Businesses Sector, and the Chamber of Commerce Managing

Director are alsomembers of the Consortium’s general board. The Consortiumstructure and departments are

outlined in the following diagram.

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About the Catalan Tourist Board. (n.d.). Retrieved fro

m http://act.gencat.cat/act-about-us/act-about-the-catalan-tourist- board/?lang=en

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Interview with team member of Tourism Planning and Development, Patronato Provincial de Toursimo de Granada.

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Organizational Chart for BarcelonaTurisme [Chart]. (n.d.). Retrieved from

http://barcelonaturisme.com/imgfiles/web/professional/pdf/Organigrama_Turisme_Barcelona_es.pdf

Tourespana

Catalan Tourist Board

Barcelona Activa

Turisme de Barcelona Consortium

Patronato Provincial de

Turismo de Granada

National

Brand Spain

Provincial

Local