Destination Development and
Institutionalization Strategies
In the OIC Member Countries
56
Figure 20: Tourism Supporting Environment
Source: DinarStandard Analysis
Once community involvement is positive, building relationships and communications with local people
and businesses can become easier. A destination management organization can utilize the following steps
to effectively engage with local community members202:
1. Initiate dialogue and contact and build relationships with existing destination management or
tourism organizations
2. Develop opportunities for local community members and empower local businesses; identify
greater benefits for community members
3. Identify local community challenges
4. Develop host community centric tourism strategy; based on knowledge, values, culture, and
activities of the host community
5. Regularly monitor and record community sentiment
6. Identify barriers to entry for local community businesses
7. Provide local business incentives
8. Secure resources and investment for tourism sector
9. Develop systems of law, regulations and good practice to prevent exploitation
10. Develop clear picture of local community for foreign visitors
11. Train, accredit and license local guides
12. Develop training and education programs with local schools and educational institutes
By utilizing the steps above, DMOs can withdraw the following benefits and drawbacks for communities:
202 UNESCO World Heritage Sustainable Tourism Toolkit Guide 4: Engaging local communities and businesses. (n.d.). Retrieved from
Tourism Resources
Types
Resources
Tourism
Impact
Lifecycle
Supporting
Environment
Community Support
Intangible
Political will Local hospitality
Facilitating resources
and services
Intangible
Government
support
Entrepreneurship
programs
Tangible
Financing