Muslim Friendly Tourism:
Developing and Marketing MFT Products and Services
In the OIC Member Countries
66
for Halal Tourism.160 Egypt is currently seeking to improve security at international standards
for visiting tourists and has allocated USD 32 million to procuring modern security systems
and protocols.161
4. MFT Products and Services
 Muslim-friendly Airports
Egypt has over 20 airports covering its various regions, with over 10 of these airports
receiving regular direct international flights including: Cairo, Hurghada, Sharm El Sheikh,
Luxor, Aswan, Alexandria, Borg El Arab, Assuit, Taba, Marsa Matrouh, and Souhag airports. All
Egyptian airports offer a variety of Halal food outlets in addition to having designated prayer
areas for the convenience of travelers. 162
 Muslim-friendly Airlines
Egyptair, Egypt’s national flagship carrier, was established in May 1932. Egyptair was the
first airline in the Middle East and Africa and the seventh airline in the world to join IATA. It
joined the Star Alliance network in 2008. The Egyptair fleet consists of 79 aircrafts flying to
79 destinations in 53 countries. All food served on board is Halal. In-flight entertainment
includes a Quran audio channel. Travel supplication is shown in Arabic on monitors prior to
takeoff and landing.163
 Muslim-friendly Hotels
Being in a Muslim country, hotels all over Egypt offer Halal food and adjust meals according to
fasting schedules in Ramadan. Several hotel chains offer separate spas for women and men
including some luxury brands such as Kempinski164 and Conrad. Some hotel chains offer
separate women’s pools for their clientele such as the Porto hotels of Amer Group 165, Les
Rois 166 hotel in Hurghada and Aida Hotel in North coast among others. Both Amer Group
Porto hotels and Les Rois hotel are also dry hotels.
 Muslim-friendly Restaurants
Egypt is home to a multitude of international and local restaurants and fast food outlets.
International fast food brands such as Kentucky Fried Chicken, Hardee’s, Pizza Hut and casual
dining restaurant T.G.I Friday’s, all part of Americana Group, use Halal ingredients and
operate Halal only kitchens.167 Travelers can choose between a variety of Halal restaurants
offering from the traditional Egyptian and Arab cuisine to western and Chinese cuisines.
Chili’s, Alain le Notre and Johnny Carino’s, all part of Amer Group, provide Halal food using
Halal only kitchens and do not serve alcohol.168
160 “Muslim Friendly Tourism (MFT): Understanding the Supply and Demand Sides In the OIC Member Countries.”
CrescentRating. Feb. 2016.
161 "Egypt Develops New Strategy with UN Organization to Strengthen Tourism Sector." Egyptian Streets. 25 Feb. 2016.
Web.
162 “Our Airports.” Egyptian Airports Co. Web.
163 “About Us.” Egyptair. Web.
164 “Luxury Spa.” Kempinski. Web.
165 “FY 2015 Earnings Release.” Amer Group. Web.
166 “Egypt's 'First' No-Alcohol Resort Opens in Hurghada.” Ahram Online. 28 Apr. 2013. Web.
167 “Annual Report 2012.” Americana Group. Web.
168 “FY 2015 Earnings Release.” Amer Group. Web.