Muslim Friendly Tourism:
Developing and Marketing MFT Products and Services
In the OIC Member Countries
137
o Education focused
o Friends and Family focused
Profile #2: Young Muslim Couples
 Age-group: 25-34
 Family life-stage: Married w/ no kids or newly married
 Income levels: Middle-class to Upper-class
 Geographic key source markets: MENA-GCC, MENA-Other, East Asia, West,
Central Asia
 Traveling with: As a couple
 Key purpose of travel:
o Leisure – Sight-seeing/ shopping focused
o Leisure – Beach focused
o Leisure – Heritage focused
o Leisure – Experiential (adventure/ voluntourism)
o Friends and Family focused
o Religious focused
o Education focused
Profile #3: Growing Muslim families
 Age-group: 35-44
 Family life-stage: Married with kids
 Income levels: Middle-class to Upper-class
 Geographic key source markets: MENA-GCC, MENA-Other, East Asia, West,
Central Asia
 Traveling with: Family
 Key purpose of travel:
o Leisure – Sight-seeing/ shopping focused
o Leisure – Beach focused
o Leisure – Heritage focused
o Friends and Family focused
o Religious focused
2. Accommodation sector MFT product/service prioritization: The core sector that
needs to be developed for MFT products/ services is ‘Accommodations.’ Based on the
analysis of the study’s research findings, below are key product development
recommendations:
MFT ‘Progressing’ and ‘NewMarkets’ OIC Countries
 Prioritized MFT services at hotels: Based on this study’s research all
accommodation venues (3-start to 5-star) in OIC countries should provide the
following services (in order of priority per Study survey):
1. Provide clear Halal food options
2. Ensure bidet sprayer in toilets
3. No alcoholic drinks in rooms
4. Serving suhoor and iftaar during Ramadan