Sustainable Destination Management
Strategies in the OIC Member Countries
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DMO Wonderful Copenhagen, aims to rejuvenate the tourism experience by introducing new
products and creating an emotional connection to the Copenhagen brand through content, to
ensure higher levels of tourist satisfaction. One of the main motivations for adopting sustainable
and environmentally-friendly policies for stakeholders is the pragmatic financial benefit, since
it provides an advantage over destinations and businesses without certification with respect to
the growing market of responsible travelers.