Sustainable Destination Management
Strategies in the OIC Member Countries
63
environmental conflicts and acting ahead of legislation.188 By leading and teaching others
through public reporting, workshops, and lobbying, companies like Omran and SSZB are paving
a path worthy to be followed by other responsible leaders in the tourism industry. Both have
succeeded in translating international development concepts into an Omani context and have
done so well.
188 Interview with Mr. Nachiketa Tuteja.