Sustainable Destination Management
Strategies in the OIC Member Countries
48
Table 1: Sustainable Tourism Standards/Indicators
INDICATORS INDICATORS OF
SUSTAINABLE
DEVELOPMENT FOR
TOURISM DESTINATIONS
SUSTAINABLE TOURISM
INDEX
EUROPEAN TOURISM
INDICATOR SYSTEM
(ETIS)156
AREAS
MEASURED
Economic Viability
Local Prosperity
Employment Quality
Social Equity
Visitor Fulfillment
Local Control
Community Well-being
Cultural Richness
Physical Integrity
Biological Diversity
Resource Efficiency
Environmental Purity
Policy
Environmental
Sustainability
Socio-Cultural
Sustainability
Economic Sustainability
Travel & Tourism Industry
Destination Management
Social and Cultural Impact
Economic Value
Environmental Impact
CREATED BY UNWTO The Economist
Intelligence Unit
The European Commission
Source: DinarStandard
In the following table, several selected indicators covering the different areas of sustainable
tourism, are presented and grouped in terms of their coverage of economic, social, and
environmental impacts.
Table 2: Select Sustainable Tourism Indicators
Area Indicators Source
Economic Impact
Total contribution of travel and tourism to GDP
(%)
Sustainable Tourism Index
Tourism employment as % of total employment Sustainable Tourism Index
Daily spending per overnight tourist European Tourism Indicator System
Average length of stay of tourists (nights) European Tourism Indicator System
% of seasonal jobs in tourism European Tourism Indicator System
The longevity of tourism businesses (rate of
turnover)
Indicators of Sustainable
Development
% and value of local products and produce sold to
tourism facilities and businesses
Indicators of Sustainable
Development
Average hourly wage in tourism compared to
other sectors
Indicators of Sustainable
Development
Local unemployment rate in off-season Indicators of Sustainable
Development
% of repeat/return visitors (within 5 years) European Tourism Indicator System
Social Impact
% of men & women employed in the tourism
sector
European Tourism Indicator System
Ratio of tourists to locals (annual average, peak
season & peak day average)
Indicators of Sustainable
Development
% of residents satisfied with tourism impacts on
the destination’s identity
European Tourism Indicator System
% of the destination’s events that are focused on
traditional/local culture and heritage
European Tourism Indicator System
156 The European Commission. (2016). The European tourism indicator system.