Sustainable Destination Management
Strategies in the OIC Member Countries
5
activities), managing demand and seasonality effects, and ensuring communitywell-being and tourist
satisfaction. In this section, examples will be provided of the various sustainable tourismstrategies in
these areas. The following figure illustrates how various strategies address sustainable tourism goals
and tourism impacts. In this section, examples will be provided of the various sustainable tourism
strategies in these areas.
Sustainable Tourism Strategies
Source: DinarStandard Analysis
Increasing Awareness: A number of strategies including the provision of guided tours,
information at visitor centers and awareness and educational programs have been used to
increase awareness among local communities, tourists, and tourism businesses of the
importance of sustainable tourism and local community well-being. In Colombia, outreach
programs conducted at schools and with tourism businesses increased the understanding of the
importance of wetlands for Bogota’s water supplies and environmental quality. In Kenya, a large
scale environmental education program is conducted for 100,000 school students each year, in
addition to conducting low-cost wildlife viewing tours of national parks for residents. 16
Protection of Natural and Cultural Heritage Areas and Assets: Several strategies are used to
preserve natural areas and assets including limiting access, or limiting the provision of, facilities
for sensitive environments. In Brazil, tourism activities in the Abroholos are confined to
designated dive sites and a 1.6-kilometer nature trail has been provided for tourists on the island
of Siriba. Furthermore, entering the park’s waters is limited to 15 medium-sized vessels daily,
which limits the maximum of visitors to 225 per day. By limiting the provision of facilities for
visitors (such as toilets, souvenir shops and food and beverage facilities), tourists can be directed
to areas where they cause less damage to sensitive environments.17
16 UNWTO. (2012). Destination wetlands supporting sustainable tourism. Retrieved from
17 UNWTO. (2012). Destination wetlands supporting sustainable tourism. Retrieved from