Sustainable Destination Management

Strategies in the OIC Member Countries

Figure 17: Jordan - Tourism Bodies

Source: OECD

Besides the Ministry of Tourism and Antiquities and the Jordan Tourism Board, there are other

local public entities responsible for the management of specific areas and sites such as the Petra

Development and Tourism Regional Authority (PDTRA), the Petra Archaeological Park (PAP),

the Aqaba Special Economic Zone Authority (ASEZA), and the Jordan Valley Authority.

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Sustainability Strategies

The Ministry of Tourism and Antiquities, with the support of USAID, in a private-public

collaboration, published the National Tourism Strategy 2011-2015. It builds upon the significant

achievements made since the launch of the original strategy (2004-2010) in establishing Jordan

as an attractive and reputable destination since the overall tourism receipts growth was

257%.

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This Strategy is led by the public sector, in partnership with the public sector. It

identifies challenges facing the industry and proposes to improve competitiveness and

sustainability to maximize economic, social, and cultural impacts. It is based on four pillars: 1)

Marketing & Promotion, 2) Product Development, 3) Labor Market Development, and 4)

Enabling Environment.

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Sustainability is integrated as a key element in each of the four pillars

for the successful implementation of the plan, i.e. tomaximize the contribution tourismcanmake

to economic and social development in Jordan and, by the same token, contribute to business

success and protect natural and cultural assets.

The fourth pillar of the National Tourism Strategy 2011-2015, ‘Enabling Environment’, is

focused on creating a legal framework which is more conducive to growth and boosts

competitiveness by developing policies and regulations, in collaboration with the private sector,

to support business in the industry. The high score achieved in the 2017 Competitiveness Index

in the business environment section (4.8 of 7) suggests the country has been successful in this

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Alrawadieh, Z. (2010). The Jordanian national tourism system Retrieved from

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INFORM. (n.d.).

Jordan national tourism strategy

. Retrieved from

Details/ArticleId/47/smid/420/ArticleCategory/208/Jordan-National-Tourism-Strategy.

324

MOTA. (2011).

The national tourism strategy for Jordan 2011-2015.

Retrieved from