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Risk & Crisis Management in Tourism Sector:

Recovery from Crisis

in the OIC Member Countries

119

development; and negative environmental impacts such as pollution, encroachment by tourism

developments on national parks and other protected areas, biodiversity loss on golf courses due to

over-use of pesticides, animal welfare abuses (especially concerning elephants), and other forms of

environmental and ecological damage.

There has been negative publicity in particular regarding environmental damage. The coastline

around some resorts became badly damaged due to mass marine tourism, removal of mangrove

forests which used to form a barrier to coastal erosion, and dumping of garbage and untreated

sewage into the sea. Regulation of tourism has been so weak in some places that in 2016 the

Department of National Parks, Wildlife and Plants Conservation closed the island of Koh Tachai to

tourists because its carrying capacity had been exceeded (BBC News, 2016). Similarly, the Phi Phi

islands came under increasing environmental pressure because of the heavy increase in tourism

numbers due to its location as the backdrop to the popular 2000 film ‘The Beach’.

In addition to these general issues, several specific crises have affected Thai tourism in the last 15

years. These fall into the categories of political crises, economic crises, disease outbreaks and

natural disasters.

2003

: An outbreak of ‘Severe Acute Respiratory Syndrome’ (SARS) spread across East

and Southeast Asia. Even though Thailand was barely affected by the disease itself, it

was heavily affected by the decline in tourism generally across the region, with an

overall reduction in visitor arrivals of around 7% compared to the previous year.

2004/5

: On 26 December 2004 a huge tsunami generated near the Indonesian island of

Sumatra struck coasts around the Indian Ocean, killing an estimated 10,000 people in

Thailand including around 3,750 foreigners. The principal places affected were popular

tourism spots and this was the height of the ‘winter’ season, when sun-seeking

Europeans were on holiday from the cold northern hemisphere winter. Total damages

and losses were assessed at US$2,198 million (1.4% of GDP for that year) (Nidhiprabha,

2007). But although the disaster caused a drop in monthly arrival figures in the first few

months of 2005, the damage to the infrastructure was not great and figures turned

positive from June onwards. Growth of 1.4% was recorded over the year, and in 2006

figures rose by over 20%.

2006

: A military coup – the first non-constitutional change of government for 15 years

– caused anxiety amongst key markets, but civil unrest was limited in extent and there

was no significant impact on visitor arrivals overall.

2008

: A political crisis included occupation and closure of the principal international

airport for 8 days, leading to flight cancellations and knock-on effects such as

cancellation of tours and hotel bookings. Even though this happened at the end of the

year, arrivals showed a slight fall compared to 2007.

2008-9:

The global financial crisis caused arrivals to decline slightly but they rebounded

the following year. Domestic tourism was also affected, with a 10% fall in visitor spend

in 2009 as people decided to save theirmoney until the situation recovered (PwC, 2015).